Smart-Tag Tabletop QR/NFC Stand

A freestanding PVC tabletop Smart-Tag with QR code and NFC, designed to connect retail displays to dynamic digital content.

Each Smart-Tag can be fully customised with your own brand, campaign artwork, messaging and call to action.

Available in three sizes:

Small: 76 mm × 117 mm
Medium: 85 mm × 147 mm
Large: 120 mm × 190 mm

Shoppers can scan the printed QR code or tap with NFC to open a mobile experience linked to the product, display, category or campaign.

Use Smart-Tags to launch product stories, feature demos, product finders, AI assistants, campaign pages, retailer product pages or approved third-party destinations.

Dynamic content routing

Each Smart-Tag supports dynamic routing, so the destination can be updated over time without replacing the physical stand.

Route shoppers to MyPlayer-hosted content, retailer product pages, campaign landing pages, brand websites or other approved destinations depending on the campaign, store, channel or retailer.

Designed for tabletop retail displays

This freestanding PVC format is ideal for display counters, shelves, product bays and point of purchase fixtures where you need a more visible and premium prompt than a sticker.

It includes NTAG213 NFC tap functionality alongside the printed QR code, giving shoppers two simple ways to access the digital journey.

Built for product discovery

Smart-Tags help shoppers access more information than the physical display can hold, including product comparisons, feature content, guided questions and mobile-first product journeys.

They also create a measurable digital layer around physical retail, helping brands and retailers track scans, sessions, content engagement and shopper journeys.